{"id":44630,"date":"2015-05-14T13:53:00","date_gmt":"2015-05-14T13:53:00","guid":{"rendered":"https:\/\/wp2.inovestor.com\/2015\/05\/mcdonalds-mcd\/"},"modified":"2015-05-14T13:53:00","modified_gmt":"2015-05-14T13:53:00","slug":"mcdonalds-mcd","status":"publish","type":"post","link":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/","title":{"rendered":"McDonald&#8217;s (MCD)"},"content":{"rendered":"<p>In this week\u2019s content analysis we\u2019ll be looking at a recent Globe and Mail article (<a href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/rob-commentary\/executive-insight\/mcdonalds-slide-a-food-for-thought\/article24247541\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to open link<\/a>) on McDonald\u2019s (MCD) by Ian McGugan (\u201c<em>McDonald\u2019s stock slide should be food for thought for all investors<\/em>\u201d, May 4th, 2015), to compare Mr. McGugan\u2019s commentary to our own StockPointer analysis.\u00a0<a href=\"\/wp-content\/uploads\/Content\/EN\/MCD-EN.pdf\"><img decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAYCAYAAAD6S912AAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsMAAA7DAcdvqGQAAAAadEVYdFNvZnR3YXJlAFBhaW50Lk5FVCB2My41LjEwMPRyoQAAAN5JREFUSEvdlcENwyAMAIn64NkROkSePMoKzJERMgEzZMwoH1DkYhSiJDJgIvXRPk4Cy1xsS1bENE3Q9z2LYRjAOScAIIswxpCPc2itYVkWUoZE4ZYU7mSS9N6fPlyScoQiCZVSse2StEmIefM8wziOWWmzEPPWdRU5KVfYXfOC9E1Jb1WY4lSlTUJ8WMJaCywhwlkA9HCFz0B3ie0cR8KusMT\/CiURi\/x2y9m2SpSEry3pcThXCcJ917\/eMvmgRq1CXLHjLNMdR5DGkM4xLwjlSUgt+h2isOU3WsNaCx9FtNaZP8PEygAAAABJRU5ErkJggg==\" \/>\u00a0Download<\/a><\/p>\n<p>The article uncovers the challenge facing Steve Easterbrook, CEO since March, in revitalizing MCD\u2019s growth\u2014discussing stagnant top-line growth and the limitations of any prolonged share buyback initiatives. As Mr. McGugan puts it, \u201c<em>The burger chain is still solidly profitable and still packs the biggest cleaver in the fast-food business, but it\u2019s looking more and more like a company that is out of growth opportunities and out of ideas.<\/em>\u201d<\/p>\n<p>Diving into StockPointer, we\u2019ll first highlight EVA as aligning with Mr. McGugan\u2019s view of the company\u2019s path; the trend in EVA stopped rising at the end of 2011, remained stable through June 2014, and has since seen three quarters of decline. This decline in the EVA trend can be attributed to a recent fall in NOPAT (net operating profit after tax). In fact, NOPAT, and consequently return on capital, has been slowly decreasing since March 2012, before dropping at a faster rate over the past few quarters.<\/p>\n<p>From a value perspective, now is the first time since June 2012 that MCD\u2019s intrinsic value lies below current market price. Intrinsic value dipped from $108.70 to $84.13 (-22.6%) following Q1 2015 earnings. The current P\/IV ratio of 1.16 (May 12th, 2015) is fairly high given a company that has struggled to maintain positive growth for the past several years. Future growth value (FGV) also displays a premium on the stock which would be difficult to justify paying\u2014at 28%, FGV is the highest it\u2019s been in five years, while current operating value is in decline.<\/p>\n<p>Looking at the accounting performance, we\u2019ll note that McDonald\u2019s compensates for earnings growth with both share buybacks and recurring dividend increases, at least partially funded by debt. This comes back to the issues facing Mr. Easterbrook, as with a cost of capital which is likely to eventually increase, McDonald\u2019s management will need to find different ways to generate positive organic growth. To Mr. McGugan\u2019s point: \u201c<em>However, the deluge of buybacks and dividends \u2013 much of it financed with borrowed cash \u2013 raises questions about how long investors will be content with artificial earnings growth generated by financial engineering rather than by new customers coming through the door.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s content analysis we\u2019ll be looking at a recent Globe and Mail article (Click here to open link) on McDonald\u2019s (MCD) by Ian McGugan (\u201cMcDonald\u2019s stock slide should be food for thought for all investors\u201d, May 4th, 2015), to compare Mr. McGugan\u2019s commentary to our own StockPointer analysis.\u00a0\u00a0Download The article uncovers the challenge [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[619],"tags":[660],"class_list":["post-44630","post","type-post","status-publish","format-standard","hentry","category-intelligence-en-us","tag-us-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald&#039;s (MCD) - Inovestor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s (MCD)\" \/>\n<meta property=\"og:description\" content=\"In this week\u2019s content analysis we\u2019ll be looking at a recent Globe and Mail article (Click here to open link) on McDonald\u2019s (MCD) by Ian McGugan (\u201cMcDonald\u2019s stock slide should be food for thought for all investors\u201d, May 4th, 2015), to compare Mr. McGugan\u2019s commentary to our own StockPointer analysis.\u00a0\u00a0Download The article uncovers the challenge [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\" \/>\n<meta property=\"og:site_name\" content=\"Inovestor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Inovestor\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-14T13:53:00+00:00\" \/>\n<meta name=\"author\" content=\"Inovestor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Inovestor_\" \/>\n<meta name=\"twitter:site\" content=\"@Inovestor_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inovestor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\"},\"author\":{\"name\":\"Inovestor\",\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/person\/6616b197e129a7a95f3107103c871092\"},\"headline\":\"McDonald&#8217;s (MCD)\",\"datePublished\":\"2015-05-14T13:53:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\"},\"wordCount\":417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#organization\"},\"keywords\":[\"US\"],\"articleSection\":[\"Intelligence\"],\"inLanguage\":\"en-USA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\",\"url\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\",\"name\":\"McDonald's (MCD) - Inovestor\",\"isPartOf\":{\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#website\"},\"datePublished\":\"2015-05-14T13:53:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#breadcrumb\"},\"inLanguage\":\"en-USA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.inovestor.com\/en-us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald&#8217;s (MCD)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#website\",\"url\":\"https:\/\/www.inovestor.com\/en-ca\/\",\"name\":\"Inovestor\",\"description\":\"Make investment decisions that matter most\",\"publisher\":{\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.inovestor.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-USA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#organization\",\"name\":\"Inovestor\",\"url\":\"https:\/\/www.inovestor.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-USA\",\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.inovestor.com\/wp-content\/uploads\/2022\/04\/Inovestor-logo-high-res.png\",\"contentUrl\":\"https:\/\/www.inovestor.com\/wp-content\/uploads\/2022\/04\/Inovestor-logo-high-res.png\",\"width\":1581,\"height\":422,\"caption\":\"Inovestor\"},\"image\":{\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Inovestor\/\",\"https:\/\/x.com\/Inovestor_\",\"https:\/\/www.linkedin.com\/company\/inovestor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/person\/6616b197e129a7a95f3107103c871092\",\"name\":\"Inovestor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-USA\",\"@id\":\"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87cd3105a1d74b889db7d26a60a8f3d3611a70d6e08baa4865bc6c8d091834b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87cd3105a1d74b889db7d26a60a8f3d3611a70d6e08baa4865bc6c8d091834b4?s=96&d=mm&r=g\",\"caption\":\"Inovestor\"},\"url\":\"https:\/\/www.inovestor.com\/en-us\/author\/inovestor\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"McDonald's (MCD) - Inovestor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/","og_locale":"en_US","og_type":"article","og_title":"McDonald's (MCD)","og_description":"In this week\u2019s content analysis we\u2019ll be looking at a recent Globe and Mail article (Click here to open link) on McDonald\u2019s (MCD) by Ian McGugan (\u201cMcDonald\u2019s stock slide should be food for thought for all investors\u201d, May 4th, 2015), to compare Mr. McGugan\u2019s commentary to our own StockPointer analysis.\u00a0\u00a0Download The article uncovers the challenge [&hellip;]","og_url":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/","og_site_name":"Inovestor","article_publisher":"https:\/\/www.facebook.com\/Inovestor\/","article_published_time":"2015-05-14T13:53:00+00:00","author":"Inovestor","twitter_card":"summary_large_image","twitter_creator":"@Inovestor_","twitter_site":"@Inovestor_","twitter_misc":{"Written by":"Inovestor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#article","isPartOf":{"@id":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/"},"author":{"name":"Inovestor","@id":"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/person\/6616b197e129a7a95f3107103c871092"},"headline":"McDonald&#8217;s (MCD)","datePublished":"2015-05-14T13:53:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/"},"wordCount":417,"commentCount":0,"publisher":{"@id":"https:\/\/www.inovestor.com\/en-ca\/#organization"},"keywords":["US"],"articleSection":["Intelligence"],"inLanguage":"en-USA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/","url":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/","name":"McDonald's (MCD) - Inovestor","isPartOf":{"@id":"https:\/\/www.inovestor.com\/en-ca\/#website"},"datePublished":"2015-05-14T13:53:00+00:00","breadcrumb":{"@id":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#breadcrumb"},"inLanguage":"en-USA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.inovestor.com\/en-us\/2015\/05\/mcdonalds-mcd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inovestor.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"McDonald&#8217;s (MCD)"}]},{"@type":"WebSite","@id":"https:\/\/www.inovestor.com\/en-ca\/#website","url":"https:\/\/www.inovestor.com\/en-ca\/","name":"Inovestor","description":"Make investment decisions that matter most","publisher":{"@id":"https:\/\/www.inovestor.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inovestor.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-USA"},{"@type":"Organization","@id":"https:\/\/www.inovestor.com\/en-ca\/#organization","name":"Inovestor","url":"https:\/\/www.inovestor.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-USA","@id":"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.inovestor.com\/wp-content\/uploads\/2022\/04\/Inovestor-logo-high-res.png","contentUrl":"https:\/\/www.inovestor.com\/wp-content\/uploads\/2022\/04\/Inovestor-logo-high-res.png","width":1581,"height":422,"caption":"Inovestor"},"image":{"@id":"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Inovestor\/","https:\/\/x.com\/Inovestor_","https:\/\/www.linkedin.com\/company\/inovestor"]},{"@type":"Person","@id":"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/person\/6616b197e129a7a95f3107103c871092","name":"Inovestor","image":{"@type":"ImageObject","inLanguage":"en-USA","@id":"https:\/\/www.inovestor.com\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87cd3105a1d74b889db7d26a60a8f3d3611a70d6e08baa4865bc6c8d091834b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87cd3105a1d74b889db7d26a60a8f3d3611a70d6e08baa4865bc6c8d091834b4?s=96&d=mm&r=g","caption":"Inovestor"},"url":"https:\/\/www.inovestor.com\/en-us\/author\/inovestor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/posts\/44630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/comments?post=44630"}],"version-history":[{"count":0,"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/posts\/44630\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/media?parent=44630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/categories?post=44630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inovestor.com\/en-us\/wp-json\/wp\/v2\/tags?post=44630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}